Myth: 14K is more durable than 18K.

The reality is, your finger is much softer than 18K, 22K or even 24K gold; anything that negatively affects your 18K gold ring is going to be much worse for your finger.

14K is widely used for mass-produced jewellery. Here’s why:

14K gold is 58.5% pure gold, and 18K is 75% pure gold. If you’re making thousands of rings, then that amount of gold matters a lot to the price because they are mass-produced. If a jeweller can save 16.5% on their gold costs, that’s more profit for them.

What many people don't realize is that a 14K engagement ring made with a thin band (less than 1.8mm wide) is much less durable than one of our 18K rings and more likely to have gems/diamonds come loose and fall out.

The same is true of bands where the thickness of the band has a big impact on how strong it is.  Since a lot of 14K bands are mass produced, they are often thinner than our 18K bands and more prone to bending.

For us, and other companies like Tiffany and Cartier that are more concerned with quality, we only work in18K gold. In the jewellery world, 14K and 10K are mass-market, and 18K is used by companies that understand that gold is more beautiful in 18K--it even takes a polish better and gives a superior result. That’s why you will never find 14K jewellery at the top end of the market because the volumes are much smaller and the care taken much greater. If you want a top-quality result, you don’t try and save a few dollars by using 14K.

For us, every made-to-measure ring we produce is made individually to fit the gems/diamonds chosen and the correct finger size for that client. Mass-produced rings are made from moulds and in a few finger sizes, which are then resized to fit the client. So your ’new’ ring has technically already had work done on it when it’s sized.

We don’t do that.

We don’t cut corners on materials, processes or customer service; it’s not part of our culture.