What’s the difference between the European standard for white gold and the North American standard?

Most of the white gold jewellery sold in North America is made with nickel. Nickel is a cheap, base metal that can cause an allergic reaction in some people, which is pretty much the last thing you want your jewellery to do. This nickel-based product is coated with rhodium to give it that shiny and expensive glean, but over time this wears off and the ring starts to look dingy.

For these reasons we make our white gold with palladium, which means your ring will be and will remain stunning - so that years from now it still looks the same as it did the first day you put it on. Palladium is a relative of platinum and is entirely awesome. Extraordinary on it’s own, it doesn’t need to be plated and it’s perfect for people who may have concerns about allergic reactions with nickel. It costs a little bit more to produce, but it’s really in a different qualitative stratosphere and is worth every penny. Both our recycled white gold and our Fairtrade white gold are made with palladium.