Why FTJCo doesn't bother with 14K Gold

Myth: 14K will last longer than 18K because it’s stronger.

The reality is, your finger is much softer than 18K, 22K or even 24K gold; anything that negatively affects your 18K gold ring is going to be much worse for your finger. But jewellers will tell you this nonsense because 14K is more profitable for them. Here’s how that works:


14K gold is 58.5% pure gold, and 18K is 75% pure gold. If you’re making thousands of rings, then that amount of gold matters a lot to the price because they are mass-produced. If a jeweller can save 16.5% on their gold costs, that’s more profit for them.


For us, and other companies like Tiffany and Cartier that are more concerned with quality, we only work in18K gold. In the jewellery world, 14K and 10K are mass market and 18K is used by companies that understand that gold is more beautiful in 18K--it even takes a polish better and gives a superior result. That’s why you will never find 14K jewellery at the top end of the market because the volumes are much smaller and the care taken, much greater. If you want a top-quality result, you don’t try and save a few dollars by using 14K.

For us, every made to measure ring is produced individually to fit the gems/diamonds chosen and in the correct finger size for that client. Mass-produced rings are made from molds and in a few finger sizes which are then resized to fit the client. So your ’new’ ring has technically already had work done on it when it’s sized.

We don’t do that.

We don’t cut corners on materials, processes or customer service; it’s not part of our culture.